UKCMRI selects agency to communicate importance of world-class research centre

07 October 2008

Fleishman-Hillard selected as communications consultants

The UK Centre for Medical Research and Innovation has selected Fleishman-Hillard as communications consultants as it seeks to communicate the positive impact that the project will have locally and throughout the UK.

The four consortium partners behind the UK Centre for Medical Research and Innovation (UKCMRI) - the Medical Research Council (MRC), Cancer Research UK, the Wellcome Trust and UCL (University College London) - plan to create an internationally renowned science facility on 3.6 acres of land at Brill Place, behind the British Library in the Somers Town/King's Cross area of central London.

UKCMRI was announced by the Prime Minister, Gordon Brown, on 5 December 2007. It will carry out research of the highest quality using the latest technology to advance understanding of human health and disease.

Fleishman-Hillard, one of the world's leading communications agencies, has been selected following a robust pitch process.

The wide-ranging brief includes public relations, stakeholder engagement, government relations and crisis communications.

The UKCMRI Programme Director, Fay Gillott, welcomed the appointment, commenting: "This is a project of huge importance to the UK and will encourage world class scientific practices for generations to come. All consortium partners are looking forward to working with Fleishman-Hillard to ensure that we effectively communicate the exciting and high quality research that this centre will deliver to advance our understanding of human health and disease".

A spokesman for Fleishman Hillard said: "We are delighted to be working with such prestigious organisations on such a worthy project. The Centre will provide a huge boost to the understanding of diseases and we look forward to ensuring that its importance is communicated in an engaging and compelling manner."

 

Notes to editors:

For more information on the project, visit www.ukcmri.ac.uk.

 

The partners

Cancer Research UK

  • Together with its partners and supporters, Cancer Research UK's vision is to beat cancer.
  • Cancer Research UK carries out world-class research to improve understanding of the disease and find out how to prevent, diagnose and treat different kinds of cancer.
  • Cancer Research UK ensures that its findings are used to improve the lives of all cancer patients.
  • Cancer Research UK helps people to understand cancer, the progress that is being made and the choices each person can make.
  • Cancer Research UK works in partnership with others to achieve the greatest impact in the global fight against cancer.

For further information about Cancer Research UK's work or to find out how to support the charity, please call 020 7009 8820 or visit www.cancerresearchuk.org.uk

The Medical Research Council is dedicated to improving human health through excellent science. It invests on behalf of the UK taxpayer. Its work ranges from molecular level science to public health research, carried out in universities, hospitals and a network of its own units and institutes. The MRC liaises with the Health Departments, the National Health Service and industry to take account of the public's needs. The results have led to some of the most significant discoveries in medical science and benefited the health and wealth of millions of people in the UK and around the world. www.mrc.ac.uk

The Wellcome Trust is the largest charity in the UK. It funds innovative biomedical research, in the UK and internationally, spending around £600 million each year to support the brightest scientists with the best ideas. The Wellcome Trust supports public debate about biomedical research and its impact on health and wellbeing. www.wellcome.ac.uk

UCL (University College London) is London's leading multi-disciplinary university, with 8000 staff and 20,000 students from 150 countries engaged in world-class teaching and research. It is ranked seventh in the 2007 THE-QS World University Rankings, and its publications attract more citations from fellow researchers than any other university outside North America. UCL is one of Europe's largest and most productive centres for biomedical science and is ranked second in the world for neuroscience and behaviour, with more than twice as many publications and citations as any other European institution. It has recently established Europe's largest Academic Health Science Centre with four key partner hospital trusts - Great Ormond Street, Moorfields, the Royal Free and University College Hospital. www.ucl.ac.uk